Strategi Pemasaran Restoran

Identifikasi pangsa pasar dan kebutuhannya merupakan langkah awal dalam menyusun strategi pemasaran. Berikutnya menyusun rencana kegiatan untuk memenuhi kebutuhan tersebut serta kemudian merealisasikan rencana tersebut dengan mengerahkan segenap faktor yang berada dalam jangkauan pengelola. Faktor- faktor yang dikenal dengan formula 4P's, yaitu Products, Promotion, Place, dan Price.

Salah satu cara yang cukup strategis untuk mengidentifikasi pangsa pasar sasaran diantaranya dengan melakukan riset terhadap kebutuhan, keinginan, dan harapan calon pelanggan potensial. Analisis trading area yang meliputi variabel geografis, demografis, psikografis, dan behavioral, akan dapat memberikan gambaran peluang dan hambatan bagi rujukan strategi yang akan dilakukan.

Products. Tidak hanya makanan, melainkan termasuk di dalamnya suasana lingkungan restoran yang meliputi kenyamanan, keindahan, kebersihan, dan kesehatan serta pelayanan yang diberikan.

Promotion. Di samping advertensi dan teknik penjualan, juga termasuk kreasi dalam menciptakan image dan identitas perusahaan, juga elemen-elemen pengembangan produk.

Apa Itu Franchise?

Franchise atau waralaba adalah suatu bentuk kerja sama dimana pemberi waralaba (franchisor) member ijin kepada penerima waralaba (franchisee) untuk menggunakan hak intelektualnya, seperti nama, merek dagang produk dan jasa, dan sistem operasi usahanya. Sebagai timbal baliknya, penerima waralaba membayar suatu jumlah yang seperti franchise dan royalty fee atau lainnya. (PP No 16 tahun 1997 tgl 16 Juni 1997).

Berikut pengertian dari beberapa istilah yang kerap digunakan dalam dunia waralaba:

• Franchisor (Pemberi Waralaba): badan usaha atau perorangan yang memberikan hak kepada pihak lain (franchisee) untuk memanfaatkan segala ciri khas usaha dan segala kekayaan intelektual seperti nama, merek dagang, dan sistem usaha yang dimilikinya.
• Franchisee (Penerima Waralaba): badan usaha atau perorangan yang diberikan atau menerima hak untuk memanfaatkan dan menggunakan hak atas kekayaan intelektual atau ciri khas usaha yang dimiliki oleh franchisor.
• Master Franchisee: franchisee yang diberi hak oleh franchisor untuk memberikan hak lanjutan kepada franchisee lainnya pada suatu area tertentu, dan atau membuka sendiri unit-unit franchisee lanjutan tersebut pada daerah tertentu
• Franchise Fee: kontribusi fee dari franchisee kepada franchisor sebagi imbalan atas pemberian hak pemanfaatan dan penggunaan hak intelektual yang dimiliki oleh franchisor dalam kurun waktu tertentu. Kerap franchise fee ini disebut one-time fee karena hanya dibayarkan untuk satu kali bentuk hak yang diterima.
• Royalty Fee: kontribusi fee dari operasional usaha franchisee yang dibayarkan kepada franchisor secara periodik, biasanya secara bulanan. Lazimnya, royalti fee berupa persentase tertentu dari besarnya omzet penjualan franchisee.

22 Hukum Tetap Pemasaran (Al Ries & Jack Trout)

Berikut adalah hukum-hukum tetap pemasaran yang dikemukakan Al Ries dan Jack Trout dalam bukunya “The 22 Immutable Laws of Marketing” (1993):

1.    Hukum Kepemimpinan

Lebih baik menjadi yang pertma dari pada menjadi yang lebih baik. Kesuksesan pemasaran – berlaku untuk setiap produk, merk, dan kategori - terletak pada siapa yang pertama kali masuk dalam ingatan calon pelanggan.

2.    Hukum Kategori

Jika anda tidak dapat menjadi yang pertama dalam sebuah kategori, buatlah kategori baru yang menjadikan anda yang pertama. Saat kita meluncurkan suatu produk baru, pertanyaan awal yang harus diajukan bukanlah bagaimana produk tersebut lebih baik dari produk lain dalam persaingan, tetapi dalam kategori mana ia akan menjadi yang pertama.

3.    Hukum Ingatan

Lebih baik jadi yang pertama dalam ingatan atau fikiran dari pada menjadi yang pertama di tempat penjualan. Adalah penting menjadi yang pertama di tempat penjualan manakala hal tersebut memberi kemungkinkan kita menjadi yang pertama dalam ingatan.

4.    Hukum Persepsi

Pemasaran bukanlah pertarungan produk, melainkan pertarungan persepsi. Pemasaran adalah manipulasi dan modifikasi dari persepsi. Hal yang tidak mudah untuk dapat merubah ingatan

How to Write a Business Plan

Many potential start-up businesses are daunted by the prospect of writing a business plan. But it is not a difficult process - and a good business plan focuses the mind as well as helping to secure finance and support.

The business plan will clarify your business idea and define your long-term objectives. It provides a blueprint for running the business and a series of benchmarks to check your progress against. It is also vital for convincing your bank - and possibly key customers and suppliers - to support you.

1.       Executive summary

• The executive summary outlines your business proposal. Although it is the last section to be written, it goes on the first page of the business plan. It will be read by people unfamiliar with your business, so avoid jargon.
• The executive summary highlights the most important points and should sum up your product or service and its advantages, opportunity in the market, management team, track record to date, financial projections, funding requirements and expected returns.

2.       The business

• Explain the background to your business idea, including the length of time you have been developing the business idea in its present form, work carried out to date, any related experience you have, the proposed ownership structure of the business.
• Explain what your product or service is. Make it clear how it will stand out as different from other products or services, your customers will gain through buying your product or service, the business can be developed to meet customers' changing needs in the future

3.       Markets and competitors

• Focus on the segments of the market you plan to target - for example, local customers or a particular age group.

12 Kunci Pendelegasian Tugas Yang Efektif

Delegasi merupakan salah satu keterampilan manajemen terpenting dan bagian integral untuk mendapatkan hal-hal yang dilakukan secara efisien. Pendelegasian yang baik akan dapat menghemat waktu, mengembangkan individu, meningkatkan keterampilan serta memotivasi tim secara keseluruhan.
Manajer yang baik harus memahami dan menerapkan pendelegasian dengan penuh tanggung jawab. Dan efektivitas pendelegasian manjadi kunci efisiensi fungsi organisasi sehingga ia dapat memfokuskan energinya pada tugas-tugas prioritas.
Berikut 12 langkah untuk pendelegasian tugas/ kerja secara efektif :

Menentukan Tugas

• Identifikasi pekerjaan dalam prioritas kita yang dapat didelegasikan 
• Putuskan tugas-tugas mana yang akan didelegasikan 
• Pastikan daftar tugas tersebut memenuhi kriteria untuk didelegasikan

Memilih Orang / Tim Yang Tepat

• Fikirkan siapa yang dapat membantu, bersedia, dan tertarik dengan tugas yang akan kita delegasikan 
• Apa alasan kita mendelegasikan kepadanya

4 Cara Meningkatkan Sales Restoran

Setiap upaya meningkatkan sales - promosi, iklan, penawaran -  akan mendorong dan berpengaruh pada empat kategori berikut:

Pelanggan Baru / New Trial

Kunjungan pertama kali pelanggan baru merupakan saat yang paling menentukan. Mereka akan menangkap kesan, membangun image dan pendapat mengenai restoran anda selama kunjungan berlangsung. Sejak saat itu pula mereka akan memberikan penilaian seberapa besar mereka terkesan dengan restoran anda serta mempertimbangkan untuk berhubungan atau berkunjung di masa yang akan datang. Kategori ini menjadi cara termahal dibanding kategori lainnya karena ia perlu dipersiapkan dan diorganisasikan dengan matang. Kualitas produk, sistem pelayanan, kebersihan, visibilitas , dan aksesibilitas, haruslah senantiasa dijaga agar impresif dimata pelanggan. Setelah pelanggan dibentuk, selanjutnya upaya difokuskan pada kategori-kategori berikutnya.

Frekuensi Kunjungan

Upaya  agar pelanggan yang telah ada mau kembali ke restoran anda untuk kunjungan selanjutnya dilakukan

Goal, Objective, dan Action Plan

Goal dan objective merupakan bagian penting dari pekerjaan seorang manager atau pengambil keputusan di restoran dan hotel. Objective harus dibuat seorang manager atau pengambil keputusan untuk dapat mencapai goal atau tujuan restoran tersebut.

Goal adalah tujuan secara keseluruhan dari restoran atau hotel, dicapai biasanya dalam rentang waktu enam hingga dua belas bulan

Objective adalah tugas-tugas atau kegiatan yang dilaksanakan oleh seseorang untuk mencapai goal, diselesaikan biasanya dalam rentang waktu satu hingga tiga bulan.

Beberapa elemen yang harus terkandung dalam sebuah objective yang dibuat, antara lain:

• Individual. Terdapat satu orang ynag melaksanakan dan bertanggung jawab dengan pekerjaan tersebut.

• Spesific. Memuat penjelasan apa yang akan dilakukan dan diubah, baik berupa tindakan dan atau topik yang akan dilaksanakan

• Measurable. Secara jelas ditentukan waktu, jumlah dan tingkatan yang akan dilakukan dan dihasilkan.

• Realistic. Apa yang akan dilakukan merupakan sebuah tantangan untuk menyelesaikan permasalahan

Ingin Memiliki dan Membuka Restoran Baru?

Anda bermimpi memiliki dan membuka restoran sendiri? Bukan hal teramat sulit untuk dapat merealisasikannya. Beberapa langkah berikut dapat anda jadikan panduan untuk memulainya:

Menentukan Konsep

• Jenis restoran apa yang akan dibuka merupakan langkah pertama yang harus anda putuskan. Konsep fine dining, casual dining, fast casual atau quick service restaurant, adalah beberapa pilihan yang dapat diambil. Untuk bahan referensi, silahkan lihat artikel An Overview of Different Restaurant Types,
• Perkembangan dan trend industri makanan ke depan juga patut menjadi perhatian. Silahkan lihat artikel 2015 Food Trends

Memilih Lokasi

• Pemilihan lokasi akan menentukan berkembang dan tidaknya restoran anda. Apakah lokasi yang dipilih berada di daerah yang sibuk, padat dengan lalu lintas kendaraan dan pejalan kaki, area parkir yang luas? Ataukah sebaliknya? Lokasi yang tepat harus menjadi pertimbangan sebelum anda menjalankan dan menandatangani kontrak sewa tempat.

Memilih Nama

• Pilihlah nama yang tepat, mengandung makna dan gambaran tema dan lokasi. Atau nama yang khas, unik, dan mudah diingat orang. Bisa juga menjadi cerminan makanan yang disajikan atau kita sebagai pemiliknya.

Membuat Business Plan

• Penulisan perencanaan bisnis yang baik akan memperjelas ide bisnis dan tujuan jangka panjang anda. Menampilkan cetak biru untuk menjalankan sekaligus parameter kemajuan bisnis anda. Pada gilirannya akan meyakinkan bank, investor, supplier dan pelanggan untuk mendukung bisnis anda. Silahkan lihat artikel How to Write a Business Plan.

Mencari Pembiayaan

• Hal ini yang seringnya menghentikan langkah sebagian besar orang melanjutkan rencana membuka restoran sendiri. Sebetulnya tidak sulit dan sangatlah mungkin. Penulisan business plan yang baik dan kesiapan presentasi yang professional yang anda tunjukkan kepada calon investor, bank dan lembaga pembiayaan lainnya, akan direspons dengan

8 Aturan Dalam Melayani Pelanggan

Layanan pelanggan yang baik merupakan nadi kehidupan bisnis apa pun. Kita bisa saja menawarkan harga promosi dan memberikan potongan harga untuk mendatangkan pelanggan baru sebanyak yang kita inginkan, namun kecuali hanya mendapatkan beberapa pelanggan datang kembali, bisnis kita tidak akan memberikan keuntungan untuk waktu yang lama.

Layanan pelanggan yang baik meliputi segala hal mengenai bagaimana membawa pelanggan kembali, puas dengan layanan kita, dan menyampaikan kepuasan tersebut kepada orang lain sehingga diharapkan mereka datang kembali dan menjadi pelanggan setia.

Jika kita benar-benar menginginkan hal tersebut terjadi, maka pastikan bisnis kita secara konsisten melakukan aturan-aturan berikut:

1. Jawablah telepon.

Pastikan bahwa seseorang mengangkat telepon ketika ada panggilan bisnis untuk kita. Gunakan call forwarding atau pekerjakan seorang operator jika perlu.

2. Jangan membuat janji kecuali kita dapat menjaga dan menepati.

Berpikirlah sebelum kita memberikan janji, pertimbangkan tengat waktu.

2015 Food Trends

Technomic, Chicago, PRNewswire

The restaurant industry is evolving faster than ever, according to leading food research and consulting firm Technomic. Technology, consumer and menu trends are all revolutionizing food service. Technomic lays out 10 trends that its consultants and experts believe may be transformative in 2015. Predictions are based on Technomic research including consumer and operator surveys and site visits, backed up by data from its Digital Resource Library and vast Menu Monitor database. 

Lights! Camera! Action!

• Dining is no longer just a personal experience, but a staged event that imparts bragging rights. Plating and lighting are increasingly designed with phone snapshots and social-media sharing in mind. Customers collaborate to put on the show; menus, marketing, even charitable efforts are crowd sourced.

Small-minded.

• Small is in: Diners demand petite plates and flexible portions; units are smaller with shrunken, laser-focused menus, multi-use equipment and expanded hours to leverage fixed costs; labor pressures mean leaner staffing and more technology (though a backlash is brewing as many diners seek to unplug and be waited on).

Food service everywhere.

• Alternative forms of food service swallow share—from retailers' ever-more-sophisticated onsite

Marketing Plan : Competitive Analysis and Strategy

Competition

• What products and companies will compete with you?

 List your major competitors with names and addresses:

• Do they compete across the board with your entire business, or just for select products, customers, or only in certain locations?
• Are there any important indirect competitors? (For instance, personal chefs compete with restaurants, even though they are different businesses entirely.)
• How do your products or services compare with your competitions?

Below is a Competitive Analysis table

• Use the table to compare your company with the two most important competitors to your business.
• In the first column of the table, there are some standard competitive factors; of course you may need to customize the list of factors for your unique business.

In the column labeled My Business

• Evaluate how your business compares to your competitor’s to your prospective customer.
• Then consider whether each of these factors are strengths or weaknesses to your business. It may be difficult to evaluate your own business weaknesses but it’s better to be honest than misguided.
• Another option is to consider asking someone outside of your business to help you with the evaluation. The Small Business Administration can help you connect with a business professional to act as your mentor. That person can add invaluable insight into the business planning process. A neutral observer can help you evaluate your business without the emotional attachment you bring to the picture.
• Next, use the table to analyze each of your competitors. Briefly sum up how they compare to your business. 
• Finally, think of how your customer will view these factors – how important is each of the criteria to the customer with 1 being critical and 5 being unimportant.

Top 50 - The World's Best Hotels 2014

according to Travel + Leisure’s 19th Annual World’s Best Award

1.     Triple Creek Ranch, Darby, Montana

2.     Navana Springs, La Fortuna, Costa Rica

3.     Four Season Hotel Gresham Palace, Budapest

4.     Southern Ocean Lodge, Kangaroo Island, Australia

5.     Ocean House, Watch Hill, Rhode Island

6.     The Langham. Chicago

7.     Singita Sabi Sand Kruger National Park Area, South Africa

8.     Londolozi Game Reserve, Kruger National Park Area, South Africa

9.     Oberoi Udaivilas, Udaipur, India

10.   Taj Lake Palace, Udaipur, India

11.   Four Season Hotel, Hongkong

12.   Lodge at Sea Island Golf Club, Georgia

13.   Te Peninsula, Bangkok

14.   Post Ranch Inn, Big Sur, California

15.   Capella Pedregal, Los Cabos, Mexico

How to Buy an Existing Franchise

Entrepreneurs choose to buy an existing franchise for the advantages it offers over starting a new business. An existing franchise has name branding, a customer base and a proven strategy for earning a profit. The strategy includes interior design, products offered, pricing and marketing. Moreover, the licensing company provides education in their policies and procedures, as well as on-site training for the new franchisee. While the initial investment could be steep, depending on the licensing fee, the potential to earn an immediate profit attracts entrepreneurs to the franchising arrangement.

• Research your favorite industry to track recent business trends. If you want to buy a hardware store, for example, then your target market includes homeowners and contractors. If homeowners are spending money on remodeling and repairs, then a hardware store has a better chance of earning a profit.

• Research the different franchise opportunities within your chosen industry. Eliminate those that do not meet your criteria. For example, some franchise owners must pay the licensing company a percentage of their monthly sales on top of the franchise fee. It can add up to a tidy sum over the years. This money could be reinvested to grow the business if you chose a franchise agreement that did not demand royalties.

• Choose the franchise that you believe is the best fit for your goals. You might prefer to consult with an accountant or attorney who specializes in this field for a professional opinion, as buying an existing franchise is a major investment.

• Contact franchise owners in your area for their unbiased view of the company. Their input might alert you to potential problems not addressed in the franchise business plan.

Franchising : Advantages and Disadvantages

Advantages of Franchising

1. The franchisee’s lack of basic or specialised knowledge is overcome by the training program of the franchisor. 
2. The franchisee has the incentive of owning their own business with the additional benefit of continuing assistance from the franchisor. The franchisee is an independent business person operating within the framework of the franchise system. This provides the opportunity through hard work and effort to maximise the return from their business and the value of their investment. In all franchise networks there are three basic levels of performance, despite the fact that all franchisees are provided with the same raw material. There are the high flyers who do extremely well, having the right attitude and approach, as well as some entrepreneurial skill which enables them to make the most of their opportunities. Then there are the average performers, who operate the system and basically achieve the anticipated performance levels and in line with their expectations earn a decent living. Their attitude and approach is sound, but they lack the flair of the high flyers. Finally there are those whose performance levels are low. These are people who joined the franchise with best of intentions, but they now lack the will or the aptitude, or have changed their mind and want to get out of the franchise. They clearly made a mistake in the first place by going into self-employment, and they perhaps deluded themselves into believing that their franchisor would remove all the risk for them. 
3. In most cases, the franchisee’s business benefits from operating under a name and reputation (brand image) which is already well established in the mind and eye of the public. Of course, there will be new franchise schemes which are in the process of being established and in which the name will not yet be well known. This is a factor to recognise and to make allowance for. Picking up a sound, newer franchise in its early stages can be a good proposition but the risks are higher. 
4. The franchisee will usually need less capital than for setting up a business independently because the franchisor, through their pilot operations, will have eliminated unnecessary expense. 
5. The franchisor provides the franchisee with a range of services which are calculated to ensure, that the franchisee will enjoy the same or a greater degree of success as the franchisor has achieved. These services will include:

How to Gain Competitive Advantage in the Restaurant Business

by Stan Mack

Te you will have trouble standing out from the crowd. Gaining a competitive edge requires a detailed analysis of the demographics of the surrounding area and the nature of existing competitors. And even if you are successful at first, new competitors could enter your market at any time to steal your clients. Don’t hesitate to adopt successful strategies from your competitors, but understand that directly competing with an entrenched rival is a bad idea for a beginning restaurateur.

Step 1

Find an area with few competitors that serve food similar to yours. Pizza places, for example, face enough competition from other types of restaurants without having to fight each other.

Step 2

Che restaurant industry is highly competitive. Unless you have a star chef or a novel cuisine, chances arhoose a highly visible location that has a suitable consumer base nearby. For example, don’t open a family restaurant in an area full of office complexes. A residential area with a high percentage of families with young children would offer more potential clients, especially if there are relatively few local restaurants currently serving that demographic.

Step 3

Analyze the local competition after you’ve chosen a location. Chances are any region you choose will have at least a few competitors who target the same consumers. Other restaurants are obvious rivals, but supermarkets, convenience stores and any other businesses that sell prepared food are also competitors.

Step 4

Identify the strengths of each competitor. For example, a supermarket’s ready-to-eat meals are

An Overview of Different Restaurant Types

author: Monica Parpal 

There are many different restaurant types out there. New restaurants open all the time, and concepts vary from pizza chains to fine sushi restaurants to breakfast cafes and even restaurants that specialize in peanut butter and jelly sandwiches. Despite the broad range of restaurant concepts, most are classified by one of three major restaurant types, including full-service, fast-casual and quick-service. This article details the challenges and opportunities operators face within each restaurant type.

Full-Service Restaurants

Full-service restaurants encapsulate the old-fashioned idea of going out to eat. These restaurants invite guests to be seated at tables, while servers take their full order and serve food and drink. Full-service restaurants are typically either fine dining establishments or casual eateries, and in addition to kitchen staff, they almost always employ hosts or hostesses, servers and bartenders. Two standard types of full-service operations include fine dining and casual dining restaurants, discussed below.

Fine Dining

Fine dining restaurants top the ladder when it comes to service and quality. Fine dining restaurants usually gain perceived value with unique and beautiful décor, renowned chefs and special dishes. Listed below are some of the features, challenges and advantages of running a fine dining restaurant.

• Prices. Prices for entrées are often $20 or more.
• Service style. Service style for fine dining restaurants is top-notch. Well-trained and experienced servers and sommeliers attend guests, providing excellent knowledge of food and wines.
• Atmosphere. The atmosphere in a fine dining establishment is one of the keys to its perceived value. The lights need to soften the mood, the music should reflect the concept yet not overpower the guests' conversations, and the décor should add an elegant and unique perspective. Fine dining establishments strive to create an overall exceptional dining experience for guests.

Top 25 - Indonesia's Best Hotels 2014

according to Travellers’ Choice Award 2014

1. The Legian Bali – a GHM hotel, Seminyak, Bali 
2. Komaneka at Bisma, Ubud, Indonesia, Bali 
3. The Samaya Bali, Seminyak, Bali 
4. The Magani Hotel and Spa, Legian, Bali 
5. Jeeva Klui Resort, Mangsit, Bali 
6. Mulia Villas, Nusa Dua, Bali 
7. Mandarin Oriental, Jakarta 
8. The Oberoi Bali, Seminyak, Bali 
9. Alila Villas Uluwatu, Pecatu, Bali 
10. Four Seasons Resort Bali at Sayan, Ubud, Bali

Manfaat Franchise / Waralaba

Sebagai salah satu alternatif model bisnis, pengembangan usaha  dengan pola ini menawarkan berbagai manfaat yang menarik baik bagi franchisor mau pun franchisee.

Manfaat bagi franchisor:

• pengembangan usaha dengan biaya yang relatif murah
• potensi passive income yang cukup besar
• efek bola salju dalam hal brand awareness dan brand equity usaha anda
• terhindar dari undang-undang anti monopoli.

Manfaat bagi franchisee:

• memperkecil resiko kegagalan usaha
• menghemat waktu, tenaga dan dana untuk proses trial & error
• member kemudahan dalam operasional usaha
• penggunaan nama merek yang sudah lebih dikenal masyarakat.

The World's Best Hotel 2013 – Top 50

Which hotels deliver the most extraordinary experiences?

The results of Travel + Leisure’s 18th Annual World’s Best Award :

1. Mombo Camp and Little Mombo Camp, Moremi Game Reserve, Botswana

2. Castello di Casole—A Timbers Resort, Casole d’Elsa, Italy

3. Singita Kruger National Park, South Africa

4. Nayara Hotel, Spa & Gardens, La Fortuna, Costa Rica

5. Four Seasons Resort Bora-Bora, French Polynesia

6. The Lodge at Kauri Cliffs, Matauri Bay, New Zealand

7. Ritz-Carlton, Berlin

8. Oberoi Udaivilas, Udaipur, India

9. Sabi Sabi Private Game Reserve, Kruger National Park Area, South Africa

10. Singita Sabi Sand, Kruger National Park Area, South Africa

The World's Best Airline Awards 2013

Ranking 1 to 20

The World Airline Awards are a primary benchmarking tool for Passenger Satisfaction levels of airlines throughout the world, delivering a unique survey format based on analysis of business and leisure travellers, across all cabin travel types (First Class, Business Class, Premium Economy Class and Economy class passengers).

Air travellers completed an online survey questionnaire about their experience with airlines on the ground and onboard, during a 10-month period. The survey measures passenger satisfaction across more than 40 key performance indicators of airline front-line product and service - including check-in, boarding, onboard seat comfort, cabin cleanliness, food, beverages, inflight entertainment and staff service. The Survey covered over 200 airlines, from the largest international airlines to smaller domestic carriers.

1	Emirates
2	Qatar Airways
3	Singapore Airlines
4	ANA All Nippon Airways
5	Asiana Airlines
6	Cathay Pacific Airways
7	Etihad Airways
8	Garuda Indonesia
9	Turkish Airlines
10	Qantas Airways
11	Lufthansa
12	EVA Air
13	Virgin Australia
14	Malaysia Airlines
15	Thai Airways
16	Swiss Int'l Air Lines
17	Korean Air
18	Air New Zealand
19	Hainan Airlines
20	Air Canada